Beta cohort. Starts Wednesday, Oct 28, 2026BYOB: Be Your Own Bookkeeper
A 4-week live group intensive for business owners who have no idea where their money is going and are too scared to look.
Stop ghosting your numbers and leave your shitty money story at the door.
Sound Familiar?
You started your business for the work, not the spreadsheets.
You wanted freedom. Impact. A life that feels like yours.
So the receipts pile up. The bank statements go unopened. Tax time shows up and your stomach drops.
You check your balance with one eye closed. You say “I'll deal with it this weekend,” and the weekend disappears.
You can't quite answer “how much did I make last month?” You hesitate to hire, raise your prices, or take the vacation, because you don't know if the money is really there.
That doesn't say anything about who you are. It just means nobody showed you a system.
And it is not only the system. Money carries a story. Maybe it is the voice that says “I'm just not a numbers person.” Maybe it is something you picked up long before you had a business. That story steers your money choices, even when you don't notice.
We work on both. Your numbers and the energy around them.
Clean books. A clear mind. Money that feels exciting, not scary.
I'm showing you the system, and we're leaving the old story at the door.
No jargon. No finance bro energy. Zero judgment.In 4 weeks, you'll
Close your own books each month, start to finish, and feel the relief of a clean slate
Have clean numbers you actually understand
Have a repeatable monthly routine that keeps everything matched to the bank
Rewrite your money story, so your mindset supports the business you are building
And You’ll begin feeling
Lighter. Your shoulders drop when a bank notification pings.
Confident. You say yes to the big decisions because your numbers have your back.
Clear. You know what came in, what went out, and what is left.
Calm. Tax time becomes a non-event.
Aligned. Your money finally matches the life and the business you dreamed of. Money starts to feel exciting, and your next level feels close.
What’s Included
why this works when the YouTube rabbit holes didn't
Most bookkeeping help starts with software. I start with you.
First, we get clear on why your books matter. Then we build the system. Then we use what the numbers are telling us.
Align, Assess, Activate.
Align
Week 1
The why
What we do: This is about more than taxes. We get clear on why your books matter, and on your own why.
Inner work: We name the money story you have been carrying.
Think back to why you started your business. The freedom. The work you love. The life you pictured. You did not start it to dread your bank account. Right now your numbers feel like they belong to someone else, and the gap between that dream and your reality keeps growing.
Assess
Week 2
The what
What we do: We get organized and make a plan.
Inner work: We notice what you have been avoiding, with zero judgment.
You are carrying all of it in your head. Receipts live in your inbox, your camera roll, a bag, and a to-do list that never shrinks. Every request for a document turns into a scavenger hunt that steals the focus you want to give your clients and your people.
Assess
Week 3
The how
What we do: What goes where? We do the thing together and close your books.
Inner work: We practice staying calm and steady when your numbers show up.
Everything piles up until tax season. Then you pay someone to untangle it, or you spiral alone with a three-hour Google rabbit hole. The tab you keep avoiding gets louder every month.
Activate
Week 4
What it all means
What we do: Now you have the data. What does it say, and what can you do about it?
Inner work: We set a clear intention for the money and business you want next.
You have numbers, but no idea what they mean. So the big calls, like raising your prices, hiring, or taking the leap, run on a hunch and a prayer. The business you dreamed of stays one clear decision away.
Every month you wait, the pile gets bigger.
Four weeks gets you out of it, with me beside you.
What’s included
4 Live Calls
Every call recorded
The BYOB Workbook
Voxer access to me
Group calls with me every Wednesday at 6:00 PM Lisbon / 1:00 PM ET / 10:00 AM PT. We open each one with a check-in and a breath, so you show up for your numbers grounded, not frazzled.
A missed call is not a missed lesson. Replay the teaching and the inner work whenever you are ready for it.
Where we’ll build your numbers ritual and guide, with space for your money story and your intentions, so you always have something to come back to.
For all 4 weeks, for the "wait, where does this go?" moments and the wobbly ones, when an old money story shows up and you need a friend.
Ready to stop ghosting your numbers?
You get a welcome email right away with your call details.
You fill out a short questionnaire so I know where you're starting.
I add you to Voxer.
We start Wednesday, Oct 28.
What happens when you say yes
No mystery. You'll know exactly what's next.
Byob: Be Your Own Bookkeeper
beta special pricing - $595.00$595. That's the beta rate. It goes to $795 after this cohort.
One payment.
Enrollment closes Tuesday, Oct 27.
We start Wednesday, Oct 28.
Beta enrollment is final sale, so please join only if you're ready to show up.
Hi, I’m Ellen
After teaching yoga and slinging drinks in New Orleans, I found my mission while volunteering at my daughters’ school in Oaxaca, Mexico, and accidentally fell in love with accounting. In 2018, I started to support purpose-driven business owners and nonprofits with their money and mindset, first as a bookkeeper as I earned my accounting degree, and then as a holistic CFO, after completing my degree and becoming a certified life coach.
As a late-diagnosed ADHDer, with two daughters, a writer husband, a serious plane ticket habit, and a past of hiding from my own credit card bill. I understand the struggle is real! We all have more than we let on going on. Zero judgment here. I'm the CFO best friend you wish you'd had from day one. Show me your messy books, and I'll tell you I've seen worse, and I mean it.
Here is what I believe: your numbers and your mindset are connected, and nobody should get talked down to about either one. So we work on both, with a little magic and zero finance bro energy.
I built BYOB because your numbers and your story are more connected than you think, and I want you to take the power back when it comes to your finances.
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Nope. If you're starting from zero, you're in the right place.
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That's who this is for. We start where you are and help you get organized!
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One live call a week, plus about 30 minutes of work in your own books. Some weeks may be a little heavier than others.
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You can send me a voice message with a question during the 4 weeks, and I'll reply there. I check Voxer Monday to Friday, 9 AM to 12 PM Lisbon time, and reply within that window.
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Book a 90-minute one-on-one Strategy Session with me. We look at your real numbers and map your next moves. When you enroll in BYOB, you get a special offer for $197 (usually $397) and book it any time during the 4 weeks.
FAQ
